Onpage Optimization

Search Engine Optimization

After choosing your keywords, you can begin to optimize your website. There are two ways to optimize a website, onpage optimization and offpage optimization

Onpage optimization

The first way shows the methodology of website design to accommodate search engines. When people conduct internet searches, they rarely go beyond the first couple pages of results. If you want to be noticed, you need to appear in the top 10 or 20 search results. But before you submit to the search engines, you have to be sure your site has been designed to be search engine friendly.

Understanding Search Engines

Search engines use programs or intelligent agents, called bots, to actually search the internet for pages, which they index using specific parameters as they read the content. The agent reads the information on every page of your site and then follows the links.

For example, Google’s spider continually crawls the web looking for site to index and, of course, indexes site upon their submission. Google is obviously very important in the search engine community, so be sure your site is easily accessible to its spider.

Let's Optimize Our Webpage

Ok, so now we've selected our main 3 keywords: (Click here learn about keywords)

  1. english grammar prepositions
  2. english grammar adjectives
  3. english grammar pronouns

    Notice that all of the keywords contain the word "english grammar". This will make things easier for us when we begin to optimize our offpage ranking factors which you'll learn about later.

    Step 1: The first thing we need to do is select a page Title for our website. The page title should: Include ONLY our main keywords. The least amount of words you can place in the title, the more weight Google will give to each of the keywords and the higher you will rank.

    When creating your page title, it should not look like this:

    • Welcome to our website!

    It should not even look like this, which does contain our main keywords, but contains an unnecessary number of words:

     

    • english grammar prepositions and english grammar adjectives and english grammar pronouns

    Although that title isn't horrible and does contain all of your main keywords, you should do a couple of things to cut down on words used.

    This would be a perfect title for your webpage:

    • English Grammar Prepositions | Adjective English Grammar pronouns

    Notice that I've

    • Taken out all of the "ands"
    • Replaced one of the "ands" with a "|" character
    • Note: This character is located on the keyboard directly above the "enter key".
    • Combined the keywords "English Grammar Preposition" with "Adjective English Grammar Pronouns”

    Always Combine Your Keyword When Possible to cut down on the total number of words that are in your title!

    When Google looks at our title it will see all 3 of our keywords only. Combining keywords to cut down on the total number of keywords displayed in the title is a great way to boost the strength of each individual keyword, which will have an immediate impact on your ranking.

    Add <h1 > header tags

    Next we'll need to add 1 <h1 > header tag and place our most important keyword there.

    The < h1 > header tag should be as far towards the top left hand side of the page as possible. When Google reads a webpage, it views the text from the top left hand side of the page, and then follows down to the bottom right hand side of the page. So, it's best to place your <h1 > header tag on the top left hand or top/middle portion of your page

    Add < h2 > header tags

    Next, we'll need to create an < h2 > header tag. This can be thought of as a sub heading for our webpage. You should place your 2nd most important keyword in the < h2 > header tag. The < h2 > tag should be placed somewhere towards the top half of your webpage.

    A good < h2 > header tag for our example would be:

    > h2 > English Grammar Prepositions < h2 > (Usually it's best to place your primary keyword in your < h1> tags and your secondary keyword within the < h2 > tags.

    After we've done this, we need to actually create the content for our webpage. When writing the content, try to evenly sprinkle your main keywords throughout the copy.

    Note: Don't overdo it though. If you simply repeat your keyword over and over like this: English grammar about English grammar prepositon story that I have a English grammar and English grammar pronoun...

    Google will immediately see your website as search engine spam and you will not rank well. So, try to keep in mind that you're creating your website for the eyes of REAL people.

    Try to mention each keyword in a natural way as you are writing, but be sure to include at least one of the keywords per 1-2 paragraphs, depending on how large your page is.

    Tip: Make sure to mention your main keyword at the very top left and the very bottom right hand side of the webpage. A trick I like to use is to include this in the copyright information line at the bottom of the website. For our example, this would be a good example:

    © 2010 copyright www.domain.com the English grammar

    Notice that it flows and doesn't really look too strange.

    ding, italicizing and underlining ...

    Once we've finished writing the copy, we should go through and bold, underline, or italicize some of the keywords only 1 time each, maximum. Only do 1 per keyword or it will hurt you more than it helps.

    Properly include < alt > image tags ...

    Next, add an alt image tag to the very top image of your webpage (This is usually your website's header graphic). Use the image tag using the text "english grammar prepositions header".

     

    The html code used to add an < alt > image tag would look like this: < img src="YourGraphic.jpg" width="503" height="93" alt="English grammar">

     

    Google WILL View all of the text in the left hand column Before The Body of the webpage. This isn't good for us, because we want Google to actually read our content first!

     

    How can you get around this? I've come up with a neat little trick that will ensure that Google reads the actual body of your webpage before the left hand column containing your navigational links.

    Here is what you need to do:

    Rather than creating a table that looks like this, which is essentially what the website above looks like...

     

    mage here

    You should create a table that looks like this:

    Image here

    By doing this, Google will read the top left hand row/column first (This is labeled "empty column") BUT will see that it is empty, so it will then read the body text of your webpage and then read the 2nd left hand row/column which contains your navigational links! :-)

    Anyway, before we move on, I want you to know that what I've taught you so far are only onpage optimization methods. These are things you should do to your webpages, but will only move your website up a few places in the search engines. It is the offpage optimization factors that will get you high rankings. I will teach you exactly what offpage optimization factors are, AND how to make sure you optimize this perfectly for Google and the other major search engines!

    Now your webpage is ready for submitting in search engines. Click on below link and submit your website in famous search engines. Click here


    After submitting your site, you need to learn offpage optimization Click here
     

 
 
 
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